Rock Media is a Social media consulting service based in Batley. We apply solutions to enhance your small or medium-sized business online presence and help with your online reputation management.We’re not an agency. We’re a strategy and operations consultancy. If you’re good, we can help you get great. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.
No two businesses are the same. We believe that the technology supporting your business operations should reflect the specific needs of your company. Let our experts assist you with a vide range of services that allows you to take your mind off technology and concentrate on your core area of business.
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.
Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
Goals aren’t terribly useful if you don’t have specific parameters that define when each is achieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success?
Marketing objectives define how you get from Point A (an unfulfilled goal) to Point B (a successfully fulfilled goal). You can determine your objectives with the S-M-A-R-T approach: Make your objectives specific, measurable, achievable, relevant and time-bound.
If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.
When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.
When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.
Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.
Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans.
The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.
For example, let’s say you’re looking at a competitor’s last 20-30 Facebook updates. Take the total number of engagement activities for those posts and divide it by the page’s total number of fans. (Engagement activity includes likes, comments, shares, etc.)
You can use that formula on all of your competitors’ social profiles (e.g., on Twitter you can calculate retweets and favorites).
Keep in mind that the calculation is meant to give you a general picture of how the competition is doing so you can compare how you stack up against each other.